How well do you pull that string that lights up your customers and draws them in?

Probably pretty well, but if you and your company are successful, you're always looking for a fresh approach to give your message some extra sparkle.

John Malmström has been helping bright advertising ideas shine in the U.S. and Canada for 30 years. He glows in strategy meetings, or at the computer, just laying out copy. Whether devising a new campaign or directing a photo shoot, the joy comes from creating a marketing tool that shows the client's product or service in its best light.

Now isn't that a turn-on?