| How
well do you pull that string that lights up your customers and draws them
in?
Probably pretty well, but if you and your company are successful, you're
always looking for a fresh approach to give your message some extra
sparkle.
John Malmström has been helping bright advertising
ideas shine in the U.S. and Canada for 30 years. He glows in strategy
meetings, or at the computer, just laying out copy. Whether devising
a new campaign or directing a photo shoot, the joy comes from creating
a marketing tool that shows the client's product or service in its best
light.
Now isn't that a turn-on? |